In the highly competitive Salt Lake County Real Estate market, DJ Jones, a newly licensed Realtor at Berkshire Hathaway HomeServices approached me for help establishing a strong, profitable Real Estate business. He worked hard to attract clients and listings with little success. He had drive and focus but lacked a marketing plan or even knowledge of appropriate marketing tools.

 

We discussed marketing best practices and formed a viable plan for name recognition and business growth. In our initial meetings we:

 

• Established his identity based on who he is and what makes him different—his unique offering is to potential clients.

• Explored his communication skills and habits.

• Identified appropriate goals for his business and marketing.

• Identified communities poised to become “hot” but neglected by competing agents.

• And created a unique marketing plan focused on his target market capitalizing on his personality, skills and habits.

 

I recommended he focus his marketing efforts heavily on social media, becoming a source of information. He followed my advice, increasing engagement through social media by becoming an authority of all things happening in the Salt Lake Valley, particularly on the Central East Bench. I recommended he become the expert of local business, schools, shopping, services and community and following this advice, he posted useful information about these topics as well as home buying and selling tips along with information about his listings. 

 

Soon, DJ partnered with another agent, Tony Hamby, whose contrasting personality worked well with his. I recommended they be themselves, capitalizing on their “straight man, funny man”relationship. They followed my advice, creating an engaging environment where serious work could be done while keeping the mood light and pleasant, enhancing their appeal. People recognize their authenticity and desire to work with them, making relationships natural and easy. 

 

Trusting my experience and expertise, DJ and Tony began visiting and interviewing local merchants, reporting about them as well as local events and news each week through social media. They shoot their own video, sharing home buying and selling tips and promote local merchants, giving away gifts and prizes to bring attention to the local area. following my simple, appropriate recommendations. 

 

Through my guidance and consultation, DJ and Tony formed their unique identity of Hamby and Jones, attracting a larger sphere of influence and increased listings by utilizing a marketing plan refocusing their efforts from “been there, done that” Real Estate marketing practices to exclusively utilizing social media to connect and engage with their target market. 

 

The success of their consistent effort implementing my recommendations resulted in one agent becoming a partnership which has transformed into a team of seven in under two years. Their clients know them as charming, engaging professionals with unique ability and insight. Local businesses know and appreciate them, referring potential clients to them.

 

As a result, Hamby Jones and Associates has achieved the distinguished honor of “Chairman’s Circle Gold” (Top 2% nationwide) of Berkshire Hathaway HomeServices Realtors. You can see how DJ and Tony market effectively with social media and connect with them of Facebook at: https://www.facebook.com/HambyandJones